BELIEF 1: OUR CREATIVITY WILL NO LONGER BE NEEDED
Let’s address the elephant in the room: the fear of AI replacing or even surpassing our own creativity and intuition. Our fear it could result in a ‘dehumanised’ approach, where algorithms dictate content creation, messaging, and interactions with our customers.
Here’s another perspective, it’s not AI on one side, us on the other. It’s more of a partnership. As a bit of a control freak, I have to admit that originally, the thought of relinquishing control to intelligent machines didn’t sit well. However, over the last 6 months, AI has become a critical partner to my own business Turas. I often find AI helps me build on the kernel of my creative idea and breathes more life into it. It enhances my creativity, not robs me of it.
BELIEF 2: WE’LL LOSE SIGHT OF THE CUSTOMER
If we use AI, we’ll actually be able to bring our customer into sharper focus. Really I hear you say? Ok, let’s look at some facts…
AI-based analytics tools can power through vast quantities of data at lightning speed and often in ‘real time’. Deeper and faster insights into behaviour, trends and patterns that can tangibly make a difference. Helps us:
deliver more personalised experiences at scale
be more agile, adapt our strategies to changes in market / environment conditions
optimise campaigns
uncover possibilities for growth.
In a nutshell, we’ll have a much SHARPER VIEW of our customer. And therefore more responsive and relevant in an increasingly complex and dynamic marketplace. A helping hand, not a hindrance.
BELIEF 3: WE’LL NO LONGER DO WHAT WE LOVE
With AI taking on some of the repetitive data entry tasks, it’ll allow us to ‘lift out the weeds’ and focus on strategic thinking. To do more of what we love and achieve results at a higher level for ourselves, our organisation and communities.
So here’s the conundrum: the question of whether AI is a threat or an opportunity for Marketing and Communications is not binary but nuanced.
Yes, it challenges us to reframe our mindset, rethink our strategies, and reimagine the future of our profession.
Yet by embracing AI as a catalyst for innovation rather than a harbinger of obsolescence, we do have the opportunity to unlock the power of the possibilities it offers us.
The choice is ours.
It’s your journey – travel well with Turas.