Who You Are Unlocks Your Extraordinary — Everyday

About Us

About Lindsey

For over 25 years, I was a change agent in Marketing and Communications, leading teams, driving transformation and helping others unlock their potential. On the outside, I was highly successful. But on the inside, I felt exhausted, burnt out and misaligned with my core value: Meaningfulness.

I had drifted off course. My actions, my energy, no longer reflected who I truly was. That moment of misalignment became my turning point.

I stepped off the corporate hamster wheel and reconnected back to who I was. Money had overtaken meaningfulness for me. I took a really long hard look at what mattered to me. I looked through a microscope and couldn’t find my identity. I was lost. Who was I? What had I disintegrated to? Who had I become? Whoever was staring back at me in the mirror wasn’t who I wanted to live as for the rest of my life. The True North Identity System was born out of my own need and steely determination to find my true self again and design and live a Iife that I was

proud of, that energised me, that aligned with my values. I retrained as a Breakthrough Life Coach, Master Coach and Business Mentor, founded Turas and launched True North Identity System to help others navigate the same journey I had walked.

I am now living my most authentic life and have unwavering resilience to keep my true self moving forward in every part of my life.

Today my mission is simple: to help you discover your True North, align with who you truly are and create a legacy that begins now — not someday.

About Turas

Turas means “journey” in Scottish Gaelic. Your journey matters — because it’s not just about WHAT you do, it’s about WHO you are while you do it.

Everyone has an identity — an individual, a team, an organisation, a business. It shapes how you live and lead, how you show up and the impact you create. At Turas, we help you rediscover your identity so you can reset, grow or reinvent and finally live fully with who you really are.

That’s why every journey with Turas is guided by the True North Identity System which does 3 things:

1) helps you reconnect back with who you really are;

2) gives you the power to live your true self in every situation personally and professionally;

3) gives you the resilience to live, work, lead in your true identity without ever losing it again no matter what life throws

at you.

We work with Marketing & Communications professionals, entrepreneurs, business owners and senior leaders who want to step into leadership that feels real, sustainable and true to who they are.

The Why Behind Turas

Watch how the True North Identity System helps leaders, businesses and organisations reset with clarity, confidence and resilience.

Leadership without identity and resilience doesn’t last — it burns out.

Most coaching gives you tactics or quick wins. At Turas, we go deep. We work at the personal level of identity — it’s the most powerful place to start. Because when identity shifts, it creates lasting change not just for you, but for your team, your organisation and your business.

This is sustainable transformation that has a ripple effect on your family, your colleagues, your clients and your community.

Why Marketing Leaders Choose Turas

Meet Lindsey

Navigating Your Path To Legacy

Welcome to Turas, where I’m here to guide you on a meaningful journey. As a proud Scot with over 26 years in Marketing, Communications, and Business Management, my mission is to help you find your true path and build a legacy you love and can be proud of.

Since 2007, I’ve successfully transformed the lives of leaders in Marketing, Communications & Business by enabling them to lift up out of the day-to-day slog and imagine a different journey. To become a trusted, strategic partner and to take measurable action on their ideas – often at pace or under significant pressure.

Throughout my career, I’ve seen many different leadership perspectives and overcome a range of leadership challenges along the way. I’ve helped many people find, unblock, accelerate their path as well as take a completely different path – both professionally and personally.

Life has taught me many things, including resilience and clarity, after experiencing profound personal loss, including the passing of my husband, and encountering professional challenges such as bullying and stereotyping. These experiences fuel my commitment to helping you navigate your own path with confidence and purpose.

At Turas — which means 'journey' in Scottish Gaelic — I offer an array of coaching programmes that cater to different facets of personal and professional growth. Each programme is grounded in the pillars of Space, Power and Resilience providing the clarity, skills, and inner strength you need to thrive and leave a meaningful impact across all areas of your life.

Collaborating with the Marketing Association NZ and PRINZ (Public Relations Institute of NZ), I strive to elevate our profession and empower leaders just like you. My work includes supporting SME owners as a Business Mentor and serving causes close to my heart, like Brain Tumour Support NZ.Image

Being part of The Edge Programme in Mastermind USA —a renowned Marketing Mastermind —connects me with the top 50 global knowledge business owners in the Academy, including 6, 7, and 8-figure entrepreneurs. This community inspires me to integrate world-class coaching practices and innovations, bringing this valuable expertise back to New Zealand for your benefit.

As a wife and mother of two teenagers, I understand the balancing act between personal and professional life. My personal journey inspires me to support you as you pursue your ambitions while managing life’s multi-faceted challenges.

Looking ahead, I envision a future where Marketing and Communications professionals like you are celebrated as influential leaders empowered through self-discovery to drive impactful change and leave a lasting legacy.

Join me at Turas, and let’s transform your journey into a testament of what you value most. I’ll help you accelerate your journey, avoid the pitfalls I’ve faced, and empower you to live your true legacy.

“The best part of the journey is the surprise and wonder along the way” - Ken Poirot.

Four Ways Forward

Where are you right now?

Individual

When you’re just not feeling like you’re living your best life, you feel the cost — burnout,

doubt, or disconnection are the result. This pathway helps you reset your direction and find

your power.

Business

If you end up chasing trends, losing your competitive edge and building something that

doesn’t fit your life, this pathway helps you scale without selling out. You’ll grow with

integrity and stand out in your market.

Organisations

Strategies fail when they’re not in alignment with identity of the organisation and its leaders.

This pathway helps you align people, purpose and performance and turns alignment into real

momentum.

Resilience

Life is full of challenges that chip away at who we are. Pretty soon we turn around don’t

recognise the person staring at us in the mirror. Resilience isn’t born — it’s built. But if it

isn’t built on who you really are, on your true identity, it won’t last. This pathway helps you

rebuild energy and confidence and rewire habits so you propel forward after change and not

bounce backwards. You will create opportunity from every challenge and you will thrive, not

just survive.

Make a BIG Impact. Live a Legacy

True North is not actually the north that you see on a magnetic compass. True North is actually 28 degrees off of that. That’s why we called our system the True North Identity System because it’s made up of small precise shifts that reveal our true extraordinary selves which make up our true identity. You’ll be on a journey that will help you make a BIG impact and live a legacy.

There are 3 Points of Entry and 2 Advanced Levels in the True North Identity System

Depending upon where you’re at in your leadership journey as an individual, a business owner or within a team, you can start at entry point 1, 2 or 3.