Who You Are Unlocks Your Extraordinary, Every Day

Lead from the inside out with identity-led coaching that aligns your life, leadership,

and legacy.

Whether you're navigating reinvention, stepping into leadership,

growing your business, or facing a life transition, we walk with

you through the moments that matter.

Because Identity-Led Leadership is more than a mindset.

It’s how you live, lead, and make an impact that lasts.

Who You Are Unlocks Your Extraordinary, Every Day

Lead from the inside out with identity-led coaching that aligns your life, leadership,

and legacy.

Whether you're navigating reinvention, stepping into leadership,

growing your business, or facing a life transition, we walk with

you through the moments that matter.

Because Identity-Led Leadership is more than a mindset.

It’s how you live, lead, and make an impact that lasts.

Your Extraordinary Starts From Within

Turas is where your leadership and life meet – and where your extraordinary begins.

We coach leaders — especially in Marketing & Communications and small business — who are navigating reinvention, leadership shifts, business growth, or life transitions.

Leaders who want to live and lead with more clarity, courage and purpose in everything they do.

At Turas, we guide you back to your True North - the identity, values and inner clarity that shares how you lead, make decisions and show up in the moments that matter — at work, at home, and everywhere in between.

This is coaching for people who want lasting transformation, not surface-lever fixes.

With space to reflect, powerful tools to act, and the resilience to move forward with grounded confidence - supported every step of the way.

Our Services

Professional development programs and coaching for Marketing and Communications leaders. Featuring the True North Programme for leadership impact, Resilience Reboot for personal growth, Leadership Coaching for strategic success, high-impact workshops for team alignment, and the Headway Programme for building a lasting business legacy.

True North Programme

Live Your Legacy

This Programme empowers Marketing and Communications professionals to be the pivotal leaders they're meant to be in every facet of life. By connecting who you truly are with what you value and your professional goals, you create 'ripples' of lasting positive impact at work and at home.

Learn More

Resilience Reboot Programme

Every Step Stronger, Every Day Fuller

Feel equipped to face life's challenges and bounce forward, regardless of what comes your way. This programme helps Marketing and Communications professionals build and maintain resilience.

Learn More

Leadership Coaching

On The Front Foot

Designed for leaders in Marketing, Communications and Business, this coaching helps you be the business leader you're meant to be. Overcome industry stereotypes, hierarchy and bureaucracy. Power up strategically, technically and emotionally to achieve meaningful impact.

Learn More

Workshops That Work

One Team. One Direction. Powerful Change

Bringing your team together to find clear headspace to explore new possibilities, spark a shared sense of purpose and craft a strategic blueprint that leverages their strengths, ideas and connections.

Learn More

Headway Programme

Build Your Business Legacy

Laying the groundwork for your lasting business legacy by mastering Marketing as a source of competitive advantage. Create strategies that encompass your vision, mission and growth.

Learn More

WHAT MAKES TURAS DIFFERENT

At the heart of Turas is your True North — your inner compass. It’s what keeps you steady when everything else shifts..

Unlike traditional coaching, we don’t work in compartments. Because leadership doesn’t live in compartiments - and neither should coaching.

We work with the whole you - your identity behind your role, your values behind your voice.

Through our TRUE NORTH FRAMEWORK — SPACE · POWER · RESILIENCE — we help you:

  • SPACE - to reflect and reconnect with your values

  • POWER - to act with clarity and strategic intent

  • RESILIENCE - to bounce forward through life’s challenges.

Whether you’re navigating a turning point or 'pivoting' to build something new, we meet you where you are - and walk with you through towards what's next.

This is more than strategy. It’s identity. It's clarity.

It's emotional intelligence, resilience - and support that lasts.

Because legacy isn’t left behind. It’s lived — every day.

Already know this is for you?

Book a Discovery Call - no pressure, just a conversation.

Founder of Turas, a leadership coach guiding others through reinvention, resilience, and identity-led transformation.
Founder of Turas, a leadership coach guiding others through reinvention, resilience, and identity-led transformation.

WHAT MAKES TURAS DIFFERENT

At the heart of Turas is your True North — your inner compass. It’s what keeps you steady when everything else shifts..

Unlike traditional coaching, we don’t work in compartments. Because leadership doesn’t live in compartiments - and neither should coaching.

We work with the whole you - your identity behind your role, your values behind your voice.

Through our TRUE NORTH FRAMEWORK — SPACE · POWER · RESILIENCE — we help you:

  • SPACE - to reflect and reconnect with your values

  • POWER - to act with clarity and strategic intent

  • RESILIENCE - to bounce forward through life’s challenges.

Whether you’re navigating a turning point or 'pivoting' to build something new, we meet you where you are - and walk with you through towards what's next.

This is more than strategy. It’s identity. It's clarity.

It's emotional intelligence, resilience - and support that lasts.

Because legacy isn’t left behind. It’s lived — every day.

Already know this is for you?

Book a Discovery Call - no pressure, just a conversation.

Identity-Led Leadership, In Their Words

At the heart of Turas is your True North — your inner compass. It’s what keeps you steady when everything else shifts..

Personal Leadership

Ani de Graaf​ - Marketing Lead

⭐⭐⭐⭐⭐

I would absolutely recommend Lindsey to anyone. Not only does she help you from a professional point of view but takes a holistic approach to cover your personal wellbeing as well. After our first session together I had already implemented life changing strategies to progress me in both my personal and professional development. ​

Morwenna Grills - Communications Leader, PRINZ Board Member

⭐⭐⭐⭐⭐

I found Lindsey to be a particularly good coach for me as she has a wealth of experience in communications so really understood where I was coming from. She was very patient, asking the right questions and probing deeper into things so that I came away with a genuine plan that will deliver what I really want out of life. I was able to let go of some things that have dogged me for almost my whole career and I'm being a lot kinder to myself.

Executive Coaching and Team Leadership

Sarah Verran

⭐⭐⭐⭐⭐

Lindsey was able to tease out what we wanted to achieve in developing a partnership proposal with understanding and consideration of the values and vision of a not for profit organisation and how we want to connect and engage.

Jess Winchester​ - GM Fundraising & Marketing, Stroke Foundation

⭐⭐⭐⭐⭐

From the very beginning Lindsey worked closely with me to identify the outcomes my team and I needed from the workshop and to make sure that the day was designed with these specifically in mind. The time flew by - Lindsey is a really engaging and thoughtful facilitator with skills to read the room and encourage participation from even the shyest member of a team. Our workshop was focused on creating one team with a shared purpose and to kick off the development of a new strategy. I walked away at the end of the day feeling like a weight had lifted from my shoulders. My team had got to know each other better and understand the depth of skills and experience they bring to work every day. We'd agreed our shared purpose, identified and committed to the actions we would take to make us successful as a team. And we had the framework of the strategy in place. The icing on the cake was that members of my team independently told me how much they had valued and enjoyed the day. The workshop was such a great investment for us - I'd highly recommend it.​

Business Owners

Joy Haley

⭐⭐⭐⭐⭐

Working with Lindsey has been an amazing journey. She has a unique ability to understand not only the technical aspects of marketing but also who I am at my core and why I do what I do.This deep understanding of my identity and vision has shaped the work we’ve done together, ensuring that every strategy feels authentic and aligned with my true purpose.From brand storytelling to crafting social messaging that truly resonates with my ideal clients, Lindsey has been a trusted guide, simplifying the complexities of social media funnels and business growth.It’s like having a best friend who understands me deeply, carefully guiding me to ensure my message is consistent and impactful across all platforms while staying true to my brand’s essence.

Gary Cooper

⭐⭐⭐⭐⭐

I’ve been part of both the True North and Resilience programmes with Turas and honestly, they’ve been game-changers. Super practical, really thought-provoking, and delivered in such a down-to-earth way. I was involved with the Resilience Programme during a pretty intense time—major restructures and job cuts across the public sector—and it couldn’t have come at a better moment. It gave me space to reset, tools to navigate uncertainty, and helped me keep showing up with purpose and perspective.Lindsey is an incredible facilitator—she just gets it. She brings so much warmth, clarity, and insight, and has a real gift for building a community. The ongoing sessions are packed with fresh, original content and feel like a proper community of practice, not just a course you do and forget. I walked away with more confidence, clarity, and a stronger sense of direction. Highly recommend.

Our Services

  Empowering you as a Marketing and Communications professional to bounce forward no matter what life throws at you.    Resilience Reboot will help you assess your current resilience, refine your strategies and progressively enhance your ability to lead with strength and adaptability.

Resilience Coaching

Resilience Reboot

Every Step Stronger, Every Day Fuller

Online Course, Group & 1:1 Coaching, Mastermind

Empowering you as a Marketing and Communications professional to bounce forward no matter what life throws at you.

Resilience Reboot will help you assess your current resilience, refine your strategies and progressively enhance your ability to lead with strength and adaptability.

Compass illustration representing True North — an inner guide for values-based life and leadership.

Life & Career Coaching

True North Programme

Live Your Legacy

Online Course, Group & 1:1 Coaching, Mastermind

Enabling you as a Marketing & Communications professional to be the pivotal leader you're meant to be across ALL areas of your life.

Connect who you truly are with what you value and your professional aspirations to create 'ripples' of lasting impact - at work and at home.

Define crystal-clear goals and anchor your direction in a step-by-step plan. This balances your personal and professional growth while building your resilience, confidence and courage to go for it.

True North enables you to live the legacy you love and can be proud of - now.

Designed for leaders in Marketing, Communications and Business, this coaching helps you be the business leader you're meant to be. Overcome industry stereotypes, hierarchy and bureaucracy. Power up strategically, technically and emotionally to achieve meaningful impact.

Leadership Coaching

On the Front Foot

Group and 1:1 Coaching

Designed for leaders in Marketing, Communications and Business, this coaching helps you be the business leader you're meant to be. Overcome industry stereotypes, hierarchy and bureaucracy. Power up strategically, technically and emotionally to achieve meaningful impact.

A coaching conversation focused on clarity, purpose, and leadership in life and business.

Workshop Design & Facilitation

Workshops that Work

One Team. One Direction.Powerful Change

Empowering your team to find clear headspace to explore new possibilities, spark a shared sense of purpose and craft a strategic blueprint that leverages their strengths, ideas and connections.

It's not about simply attending a workshop, it's about going on a transformative journey.

We create a welcoming space where teams truly connect as one. We help them see the bigger picture, understand their roles, and realise how their contributions make a difference.

With our mix of guidance and genuine connection, your team develops strategies that resonate, leading to meaningful, lasting change.

Helping you as a SME owner to reignite your passion for your business and convert possibility into positive results for your bottom line.    Master your Marketing and Communications as a source of competitive advantage in your business strategy.

Business Mentoring & Coaching

Headway

Build Your Business Legacy

Group Coaching

Helping you as a SME owner to reignite your passion for your business and convert possibility into positive results for your bottom line.

Master your Marketing and Communications as a source of competitive advantage in your business strategy.

READY TO TAKE THE NEXT STEP?

Let's Connect

Let’s explore how we can support your leadership journey — wherever you are in life or work.

Choose the option that feels right for you.

Book a Complimentary Discovery Call

→ If you're ready to dive in

Prefer Email?

→ Ask a question or introduce yourself

Want a Quick Chat?

→ Call us directly on

READY TO TAKE THE NEXT STEP?

Let's Connect

Let’s explore how we can support your leadership journey — wherever you are in life or work.

Choose the option that feels right for you.

Book a Complimentary Discovery Call

→ For those ready to dive in

Prefer Email?

→ Ask a question or introduce yourself

Want a Quick Chat?

→ Call us directly on

­Space, Power and Resilience to Live Your Legacy

At Turas, meaning 'journey' in Scottish Gaelic, we believe in your potential to live and leave a lasting legacy.

Too often your fears, the stories you tell yourself and other peoples' perceptions can divert you from your path. Here at Turas, our coaching brings together your life, career and leadership paths and focuses on breaking down these barriers using Space, Power, and Resilience. These core pillars help you align with your true self and your professional aspirations, empowering you to drive change across all areas of your life.

BREAKING BARRIERS

Every Marketing and Communications professional can make a big impact. Yet, things like doubts and stereotypes can block your path. We’re here to help clear those obstacles so you can become the pivotal leader you’re meant to be.

CLEARING YOUR PATH

Unlock your potential by cutting through mental noise and changing limiting beliefs. We guide you to find your true self, decide on your path, and align it with your dreams.

POWER UP YOUR PATH

Bolster your strengths with focused skill-building. At Turas, we equip you with everything you need to confidently drive change in all areas of your professional life.

HARNESS YOUR INNER STRENGTH

Build and maintain the resilience you need to face life’s challenges with determination. Make sure your legacy stands strong, integrating all aspects of our coaching for real strength.

TAKE YOUR FIRST STEP

Are you ready to align your life with your goals and build a legacy you’re truly proud of?

Start your journey now to find clarity and confidence...


Explore Our Solutions

Founder of Turas, a leadership coach guiding others through reinvention, resilience, and identity-led transformation.

EXPLORE 2025 LAUNCHPADS TO LIVE YOUR LEGACY

FEBRUARY

STRATEGIC MARKETING

MADE SIMPLE

3-Hour Workshop

Small Business Owners who want to master Marketing as a source of competitive advantage and business growth.

2025 Workshop Schedule

WS: Feb 12th, 9.30-12.30pm

WS: Feb 26th, 9.30-12.30pm

WS: 29th April, 9.30-12.30pm

WS: 15th July, 9.30-12.30pm

WS: Oct. 21st, 9.30-12.30pm

For:

Small Business Owners who want to master Marketing as a source of competitive advantage and business growth.

Why Should I Attend?

  • Dial in Your Dot: deep dive into defining and profiling your ideal customer, ensuring your Marketing efforts are targeted and effective.

  • Stand Out: learn how to clearly define your unique position in the market, setting you apart from the competition.

  • Actionable Plan: strategise with confidence and clarity. Develop a straightforward Marketing strategy that you can action immediately.

  • Hands-On Experience: engage in practical exercises learnt from my 26 years in Marketing & Comms that provide immediate application.

  • Faster Results: with my ‘Learn, Do, Review’ philosophy, you'll apply what you learn in the workshop to see instant results.

  • Complimentary Gift:

    Unlocking the Mysteries of Marketing for Business Growth Foundational Class

FEB - NOV

TRUE NORTH KICKSTART

5-Day Challenge

Marketing and Communications professionals who want to be the pivotal leaders they're meant to be in ALL areas of their life.

2025 Challenge Schedule

Kickstart Challenge 1

11th - 15th February '25

Kickstart Challenge 2

26th - 30th May '25

Kickstart Challenge 3

18th - 22nd August '25

KIckstart Challenge 4

10th - 14th Nov. '25

For:

Marketing and Communications professionals who want to be the pivotal leaders they're meant to be in ALL areas of their life.

Why Should I Attend?

Uncover who you truly want to be and align your vision with your professional goals, creating ripples of lasting change that matter —at work and beyond.

Clarity; tools and tailored strategies for aligning your life and professional goals with what truly lights you up.

Confidence: resilience and self-belief to navigate setbacks and pursue your aspirations determinedly.

Actionable Strategy: your own Roadmap outlining, year-by-year, your journey to True North and a bonus module on building your professional networks.

  • Complimentary E-Book: ''Find Your True North'

JUNE - OCT

MARKETING ASSOCIATION/TURAS OFFER

BOUNCE FORWARD IN MARKETING: PRACTICAL RESILIENCE STRATEGIES FOR WORKPLACE SUCCESS

Virtual/ In-Person Workshops

A Marketing and Communications leader balancing strategy and creativity while leading with purpose and influence.

Workshop Schedule

Online

June: Live at Lunchtime

In-Person Workshops

  • 26 Aug: Auckland

18 Sept: Wellington

For:

Senior Marketing leaders operating at Tier 3 and 4 level who are ambitious to adapt, innovate and lead with impact in more senior roles.

  • Why Should I Attend?

  • You will learn about:


  • What is resilient Marketing leadership and why it matters·


  • The critical role of mindset in lasting change·


  • Measuring resilience and planning for future growth.

  • So you can:
    Assess your current resilience levels and create a Resilience Plan·


  • Detect and manage stress effectively in dynamic environments·


  • Overcome failure and setbacks confidently and positively·


  • Strengthen your resilient leadership style and skillset.

OCTOBER

TURAS TRAILBLAZING ACADEMY

Leadership Academy

Small business owner at work, reflecting the balance between purpose, pace, and leadership responsibility.

For:

Senior Marketing & Communications Leaders who want to break through the glass ceiling to be influential business leaders at the top table.

  • How will it help me?

  • Discover how you can climb the career ladder without leaving the profession you love.

  • Using my B.L.A.Z.E. Leadership System, you’ll develop your unique trailblazing leadership style, boost your business savviness, impact your top-table discussions, and gain your confidence as a standout leader.

  • It’ll accelerate your leadership journey on all 3 levels – strategically, technically & emotionally – with proven tools and a supportive community to share learnings and maintain momentum on your journey.

Real Life Success Stories

Pete Coleman​ - Communications Manager, Te Tari Pureke – Firearms Safety Authority

⭐⭐⭐⭐⭐

Lindsey is a tremendous coach. Conversations were very clear about what we wanted to get out of a coaching session. She’s good at challenging answers and ideas, without this seeming confronting, and this is where she helped me see opportunities for changing my people leadership style. These I have taken into my new role, and I am using continuously.

Jess Winchester​ - GM Fundraising & Marketing, Stroke Foundation

⭐⭐⭐⭐⭐

From the very beginning Lindsey worked closely with me to identify the outcomes my team and I needed from the workshop and to make sure that the day was designed with these specifically in mind. The time flew by - Lindsey is a really engaging and thoughtful facilitator with skills to read the room and encourage participation from even the shyest member of a team. Our workshop was focused on creating one team with a shared purpose and to kick off the development of a new strategy. I walked away at the end of the day feeling like a weight had lifted from my shoulders. My team had got to know each other better and understand the depth of skills and experience they bring to work every day. We'd agreed our shared purpose, identified and committed to the actions we would take to make us successful as a team. And we had the framework of the strategy in place. The icing on the cake was that members of my team independently told me how much they had valued and enjoyed the day. The workshop was such a great investment for us - I'd highly recommend it.​

Jonathan Hales - Executive Partner, AKQA

⭐⭐⭐⭐⭐

Lindsey is a natural coach, but does this by servant leadership and by example, and by doing so, provides a high level of confidence and provides an environment here where great can be done, both at an individual and team level. By providing high levels of; education, servant leadership, subject matter expertise, through preparation and structural input, distilling a vast amount of information into digestible content and stimulus for the workshop. Coaching what are already senior leaders in their own right and leading by doing, coaching by guiding, not preaching. I admire Lindsey’s energy, vision and bravery.

David Simpson - Chief of Strategy & Partnerships, Southern Cross

⭐⭐⭐⭐⭐

Lindsey had been at ACC for a number of years, understood the culture, the personalities, the cadence of the business and was able to coach and support me while I transitioned into the new role. She was also instrumental in coaching me as a peer not only over the short term but longer term. I think the greatest quality Lindsey brings to coaching is her approachability and her ability to really get into the heart of what you are working on. She is also high in empathy and has loads of energy which is motivating as a coach. 

Tania Brady - Trusts & Foundations Co-ordinator

⭐⭐⭐⭐⭐

Lindsey facilitated an epic one day workshop with our fundraising team in Wellington which enabled us to focus on our goals, identify challenges and motivate ourselves to overcome them within a team and as individuals. If you want your team to develop trust in each other and develop a solid plan for future success, I thoroughly recommend Turas.

Hamish Thornton - Donor Database Co-ordinator

⭐⭐⭐⭐⭐

Working at the Stroke Foundation of New Zealand has been an eye-opening experience into the world of non-profits. Like any organisation we can fall into siloed working environments, particularly as part of the fundraising team in national office, separate from our support workers around the country. After our workshop with Turas, I feel more empowered to treat every interaction within and outside the organisation as an effective connection point to grow each relationship. As one of the front line people answering phones, the exercises in the workshop helped me better understand and appreciate the importance of the fundraising team as a connector between different people in the organisation, and how we can apply and use the amazing breadth of skills we already have to encourage others to make the connections they have flourish too.

Turas Vision / Roadmap

To create a future where Marketing and Communications professionals are celebrated as influential leaders, empowered through self-discovery to drive impactful change and leave a lasting legacy both personally and professionally.

We believe in the power of being genuine. You’ll find that honesty and integrity guide everything we do. We're here to help you embrace your true self and inspire others by aligning your actions with what you truly believe.

Authenticity

Be Real and True:
We believe in the power of being genuine. You’ll find that honesty and integrity guide everything we do. We're here to help you embrace your true self and inspire others by aligning your actions with what you truly believe.

Your journey with us is dedicated to providing you with the tools and support you need to grow confidently into your leadership role, enabling you to achieve everything you're capable of, and more.

Empowerment

Unlock Your Potential:

Your journey with us is dedicated to providing you with the tools and support you need to grow confidently into your leadership role, enabling you to achieve everything you're capable of, and more.

Resilience is built not born. We aim to help you grow stronger to navigate life’s ups and downs and turn obstacles into opportunities.

Resilience

Strength to Bounce Forward:

Resilience is built not born. We aim to help you grow stronger to navigate life’s ups and downs and turn obstacles into opportunities.

We’ll guide you with insights and strategies aligned to your goals, helping you make decisions that lead to meaningful and successful outcomes.

Clarity

Focus and Direction:

We’ll guide you with insights and strategies aligned to your goals, helping you make decisions that lead to meaningful and successful outcomes.

Your success is our shared mission. By working together in a supportive environment, we’ll leverage our collective strengths to achieve shared goals and amplify your impact.

Collaboration

Stronger Together:
Your success is our shared mission. By working together in a supportive environment, we’ll leverage our collective strengths to achieve shared goals and amplify your impact.

Live Your Legacy, Ignite Your Impact...

If you're ready to align your true self with your professional ambitions to spark meaningful change, let's start the conversation.

Your journey to living the legacy you love and can be proud of starts here...