
Identity-led. Strategy-backed. Momentum-fuelled. Build a business that grows with you, not without you.

Identity-led. Resilience-built. Leadership that lasts.
This video shares how the True North Identity System powers business transformation at Turas. Identity-led growth isn’t about chasing someone else’s strategy — it’s about building a business that reflects who you are.
Built on SPACE, POWER and RESILIENCE, the framework helps entrepreneurs, coaches and SMEs clarify their identity, sharpen strategy and scale with confidence so growth feels natural, sustainable and true to you.


Aspiring Business Owners
“I want to go pro as a coach and build a business that reflects
me — with a clear niche, offer and brand.”
Complimentary with Premium Upgrade

Established Business Owners
“I’ve built my business, but I need sharper strategy and aligned
growth to take it further.”
Complimentary with Premium Upgrade

Scaling Entrepreneurs (SMEs)
“We’re growing fast. I want scaling that keeps our identity and
values intact.”
Complimentary with Premium Upgrade
See how the True North Identity System helps entrepreneurs, coaches and SMEs clarify identity,
sharpen strategy and scale with resilience for sustainable success.
I experienced Lindsey create a roadmap to clarity. Through her professional knowledge, she helped me develop my questions into actionable steps I could use to accomplish my goal. The unique part about her is that she didn't create this layout for only me; there were a total of six successful individuals working on different projects. I highly recommend requesting her service if you want to move confidently in your next project or need clarity in your business.

I’ve participated in countless brainstorming sessions over the years, but none have had the kind of positive impact that Lindsey’s focus group did. She brought together professionals from completely different industries—each with unique strengths—and somehow uncovered the common thread that connected us all. Through her framework of Identity Leadership, Lindsey helped each of us see not just what we do, but who we are at our core—and how those identities create value in the world. Before this experience, I often felt like the outsider in group settings because of how niche my work is. But Lindsey asked such intentional, well-crafted questions that revealed more of what I truly offer. Suddenly, the room shifted. People who had never considered working with someone like me were saying, "Wait, I need you!" I walked away from that session feeling seen, energized, and with genuine business opportunities from nearly everyone in the room. Lindsey’s ability to turn individuality into collaboration is nothing short of transformational. She changed my approach to networking and business development forever. I now speak more to my core talents and less to what I do for a living. And, Lindsey can professionally herd free thinkers and do-ers! She kept us on track and focused, not an easy feat in a roomful of entrepreneurs!

"Working with Lindsey helped me reconnect with my values, confidence, and optimism as I pivot into emotional empowerment coaching. Her presence, insight, and ability to connect on both a personal and business level created a powerful foundation for me and my work."
Rob Newton
"Over the past year, Lindsey has been more than a friend—she’s been a mentor and coach. Her fighting spirit and unwavering belief in me have been inspiring and deeply impactful."
Joy Haley
"What makes Lindsey different is how deeply she connects identity with business. She doesn’t just throw strategies at you—she helps you align your values and vision so everything feels authentic and true."
Michelle Kennedy
If you end up chasing trends, losing your competitive edge, and building something that
doesn’t fit your life, this pathway helps you scale without selling out. You’ll grow with integrity and stand out in your market.

90-min 1:1 diagnostic + written roadmap
Find where your business growth is stuck. In this 90-minute diagnostic + roadmap, you’ll see your business identity clearly and uncover the first steps to reset with confidence.

4–6 weeks, weekly coaching + business roadmap
Over 4–6 weeks of weekly coaching, reconnect your business to your values, reset positioning, refine offers and build a practical plan for scaling that feels natural — not forced.

Monthly or 12-week engagement
Work one-on-one to sharpen your strategy as you grow. Together, we’ll refine your model, value ladder and execution so growth stays aligned with who you are — not just what you do.

9 months, workshops + peer accountability + 1:1 touchpoints
A 9-month hybrid programme with workshops, peer accountability and 1:1 touchpoints. Co-create your identity-led growth plan, align your team and influence at scale with support that sticks.

12-month mastermind for scaling owners
A 12-month mastermind for scaling entrepreneurs and SMEs. Grow alongside peers who are building businesses with resilience and purpose, leaving a lasting impact through identity-led leadership.
Clarity sparks Momentum.
Momentum deepens into Mastery.
Mastery expands into Influence.
Influence shapes Legacy.
This is how everyday decisions become extraordinary business growth.
This is how you build a business that reflects who you are — scaling with clarity, resilience and purpose.
At Turas, resilience isn’t optional or separate — it’s woven through every coaching path.
Whether you’re stepping into new leadership, scaling a business, or aligning your team,
resilience is built in so your growth lasts.
👉 Want to dive deeper? Explore the Resilience Programme → Reboot Me

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