Turn Your Extraordinary Into Strategy. Build a Business That Fits.

Grow From Who You Are.

The True North Identity System

for Business Identity & Growth.

Identity-led. Strategy-backed. Momentum-fuelled. Build a business that grows with you, not without you.

Grow From Who You Are.

The True North Identity System

for Business Identity & Growth.

Identity-led. Resilience-built. Leadership that lasts.

True North Identity System Explained

This video shares how the True North Identity System powers business transformation at Turas. Identity-led growth isn’t about chasing someone else’s strategy — it’s about building a business that reflects who you are.

Built on SPACE, POWER and RESILIENCE, the framework helps entrepreneurs, coaches and SMEs clarify their identity, sharpen strategy and scale with confidence so growth feels natural, sustainable and true to you.

Business Identity & Growth in Action

Practical. Human. Everyday. Identity-led growth for entrepreneurs and SMEs.

Where Does Your Business Need Clarity Most?

I’m stepping into leadership and need clarity, confidence, and resilience to grow without burning out

Aspiring Business Owners

“I want to go pro as a coach and build a business that reflects

me — with a clear niche, offer and brand.”

Complimentary with Premium Upgrade

I’m at a crossroads and ready to reset, pivot, or rise into senior leadership with renewed energy

Established Business Owners

“I’ve built my business, but I need sharper strategy and aligned

growth to take it further.”

Complimentary with Premium Upgrade

Change has arrived. I’m ready to reinvent with clarity and courage

Scaling Entrepreneurs (SMEs)

“We’re growing fast. I want scaling that keeps our identity and

values intact.”

Complimentary with Premium Upgrade

Real Businesses. Real Growth.

See how the True North Identity System helps entrepreneurs, coaches and SMEs clarify identity,

sharpen strategy and scale with resilience for sustainable success.

I experienced Lindsey create a roadmap to clarity. Through her professional knowledge, she helped me develop my questions into actionable steps I could use to accomplish my goal. The unique part about her is that she didn't create this layout for only me; there were a total of six successful individuals working on different projects. I highly recommend requesting her service if you want to move confidently in your next project or need clarity in your business.

Vernessa Henderson
Vernessa Henderson
Entrepreneur

I’ve participated in countless brainstorming sessions over the years, but none have had the kind of positive impact that Lindsey’s focus group did. She brought together professionals from completely different industries—each with unique strengths—and somehow uncovered the common thread that connected us all. Through her framework of Identity Leadership, Lindsey helped each of us see not just what we do, but who we are at our core—and how those identities create value in the world. Before this experience, I often felt like the outsider in group settings because of how niche my work is. But Lindsey asked such intentional, well-crafted questions that revealed more of what I truly offer. Suddenly, the room shifted. People who had never considered working with someone like me were saying, "Wait, I need you!" I walked away from that session feeling seen, energized, and with genuine business opportunities from nearly everyone in the room. Lindsey’s ability to turn individuality into collaboration is nothing short of transformational. She changed my approach to networking and business development forever. I now speak more to my core talents and less to what I do for a living. And, Lindsey can professionally herd free thinkers and do-ers! She kept us on track and focused, not an easy feat in a roomful of entrepreneurs!

Colleen Lloyd-Roberts
Colleen Lloyd-Roberts
Founder - Monkeys In Hats Marketing Agency

"Working with Lindsey helped me reconnect with my values, confidence, and optimism as I pivot into emotional empowerment coaching. Her presence, insight, and ability to connect on both a personal and business level created a powerful foundation for me and my work."

Rob Newton

"Over the past year, Lindsey has been more than a friend—she’s been a mentor and coach. Her fighting spirit and unwavering belief in me have been inspiring and deeply impactful."

Joy Haley

"What makes Lindsey different is how deeply she connects identity with business. She doesn’t just throw strategies at you—she helps you align your values and vision so everything feels authentic and true."

Michelle Kennedy

Your Journey to Business Growth

If you end up chasing trends, losing your competitive edge, and building something that

doesn’t fit your life, this pathway helps you scale without selling out. You’ll grow with integrity and stand out in your market.

T1 — Clarity | True North Reset Diagnostic

T1: Clarity | Pivot Precision Diagnostic (Break the Freeze Business)

90-min 1:1 diagnostic + written roadmap

Find where your business growth is stuck. In this 90-minute diagnostic + roadmap, you’ll see your business identity clearly and uncover the first steps to reset with confidence.

T2 — Momentum | True North Recalibrate Pathway

T2: Momentum | Identity Reset Pathway (From Stuck to Scaling)

4–6 weeks, weekly coaching + business roadmap

Over 4–6 weeks of weekly coaching, reconnect your business to your values, reset positioning, refine offers and build a practical plan for scaling that feels natural — not forced.

T3 — Mastery | Lead From Within (1:1 Coaching)

T3: Mastery | Strategic Edge (1:1 Coaching)

Monthly or 12-week engagement

Work one-on-one to sharpen your strategy as you grow. Together, we’ll refine your model, value ladder and execution so growth stays aligned with who you are — not just what you do.

T4 — Influence | Lead Out Loud (Hybrid)

T4: Influence | Business Masterplan

9 months, workshops + peer accountability + 1:1 touchpoints

A 9-month hybrid programme with workshops, peer accountability and 1:1 touchpoints. Co-create your identity-led growth plan, align your team and influence at scale with support that sticks.

T5 — Legacy | True North Collective (Mastermind)

T5: Legacy | True North Business Collective

12-month mastermind for scaling owners

A 12-month mastermind for scaling entrepreneurs and SMEs. Grow alongside peers who are building businesses with resilience and purpose, leaving a lasting impact through identity-led leadership.

How the Journey Unfolds

  • Clarity sparks Momentum.

  • Momentum deepens into Mastery.

  • Mastery expands into Influence.

  • Influence shapes Legacy.

This is how everyday decisions become extraordinary business growth.

This is how you build a business that reflects who you are — scaling with clarity, resilience and purpose.

Resilience is Part of Every Journey

At Turas, resilience isn’t optional or separate — it’s woven through every coaching path.

Whether you’re stepping into new leadership, scaling a business, or aligning your team,

resilience is built in so your growth lasts.

👉 Want to dive deeper? Explore the Resilience Programme → Reboot Me

Every Journey at Turas is Powered by SPACE, POWER and RESILIENCE so Your Leadership Growth Lasts.

Who You Are Unlocks Your Extraordinary — Every Day