TRUE NORTH

Your Extraordinary Starts From Within

Lead a life that aligns with your values — in your work, relationships, and everyday decisions.

TRUE NORTH

Your Extraordinary Starts From Within

Lead a life that aligns with your values — in your work, relationships, and everyday decisions.

WHAT IS THE TRUE NORTH IDENTITY SYSTEM?

The TRUE NORTH IDENTITY SYSTEM is a whole-life leadership framework that helps you reconnect who you are with how you live, lead, and grow — at home, at work and beyond.

Powered by SPACE · POWER · RESILIENCE, this system guides you to lead from the inside out — with clarity, confidence, and courage that lasts:

The TRUE NORTH IDENTITY SYSTEM is a whole-life leadership framework that helps you reconnect who you are with how you live, lead, and grow — in life, business, and beyond.

Powered by SPACE · POWER · RESILIENCE, this system guides you to lead from the inside out — with clarity, confidence, and courage that lasts:

  1. SPACE – to reflect, reset and reconnect with who you are now.

  2. POWER – to own your voice, values and your next move.

  3. RESILIENCE – to keep going when it matters most.

Whether you’re navigating transition, burnout, or reinvention, these pillars are practical, powerful anchors that shape how you lead, live, and create lasting change

Because lasting changes in your life and leadership begins with identity.

IS THIS FOR YOU?

You’re not starting from scratch — you’ve already done the work. But something’s still off. The roles you play, the way you lead, the way you live — it’s not quite you anymore.

True North is for you if:

You’ve reached a point where what once worked… doesn’t

anymore

You’re showing up for everything and everyone — but

something still feels off

You’re ready to stop spinning and start living in a way that

feels true to you — at work, at home, and in yourself

You’re ready to lead differently — not louder or harder, but

with clarity, intention, and calm authority.

You don’t need another surface-level 'fix'. You need a reset that starts with who you are.

HOW IT SUPPORTS YOUR LEADERSHIP

Whether you're...

Just stepping into leadership and want to find your voice

and build your confidence

Midway through your career and feeling stuck and burnt

out and looking for clearer direction

You're standing at a crossroads, ready to lead a new

chapter with clarity and courage.

True North meets you where you are, and helps you lead in a way that feels solid, steady, and true to you.

No titles. No bravado. Just grounded, identity-first leadership — in life and at work.

WHAT MAKES THE TRUE NORTH IDENTITY SYSTEM DIFFERENT?

This isn’t just leadership coaching — it’s a recalibration of how you live and lead.

Here’s why this system works:

Whole-life leadership — not just professional development.

Because legacy isn’t built in silos

Identity-first clarity — before goals, before strategy, before

the noise

Emotionally intelligent tools — integrating mindset, nervous

system support, and values-led habits

Ripple-effect leadership — when you lead from alignment,

everyone around you benefits

Real-world transformation — no fluff. Just deep

reconnection and practical momentum.

YOUR JOURNEY TO LEGACY

THE 5-TIER PATH TO IDENTITY-LED LEADERSHIP

Each tier in the TRUE NORTH IDENTITY SYSTEM reflects a deeper level of alignment between who you are and how you lead — at work and at home. Choose the tier that meets you where you are — and grow from there.

Tier 1: Clarity

True North Reset: From Stuck to Clear

Format: Online Course

Reconnect with your values. Reset your direction. Reclaim clarity and confidence.

Tier 2: Momentum

True North Kickstart

Format: Group 5-Day Challenge

Regain traction. Rebuild energy. Own your next move - with others.

Tier 3: MASTERY

True North: Lead From Within

Format: 12-Week 1:1 Coaching

Align values, presence, and identity and lead your life from the inside out.

Tier 4: INFLUENCE

True North: Lead Out Loud

Format: 9-Month Hybrid (1:1 + Group)

Step into leadership with identity, voice, and presence. Influence others without losing yourself.


Learn about True North: Lead Out Loud →

Tier 5: LEGACY

True North Mastermind

(The Collective)

Format: 1-Year Mastermind

Learn with leaders who live boldly. Share wisdom. Build legacy. Create ripples that reach far beyond you.

WHY IT WORKS

'

You’ve grown. You’ve evolved. But your outer life hasn’t caught up.

The TRUE NORTH IDENTITY SYSTEM helps you:

Reconnect with who you are so that all your decisions

and actions are aligned with what you actually value

and believe

Rebuild daily habits that serve who you are now

Reset your leadership from the inside out.

Because your extraordinary isn’t out there or based on a job title.

It starts within you.

True North Career Mastery

Discover Your Passion, Craft Your Path, Master Your Career

"Act as if what you do makes a difference. It does." William James

READY TO BEGIN?

Step 1: Book Your Complimentary True North Clarity Call.

Step 2: Get a headstart with the [Discovery Quiz] to uncover where you are in your True North journey.

Step 3: Grab your complimentary copy of [Find Your True North eBook] for practical insight.

TRUE NORTH IDENTITY SYSTEM FOR LIFE AND LEADERSHIP by Turas.

Identity-led. Resilience-built. Purpose-fuelled.

Real-Life Success Stories

Ani de Graaf​ - Marketing Lead

⭐⭐⭐⭐⭐

Highly recommended!! My time with Lindsey was extremely valuable in setting me up for my own version of success and giving me the tools and support I needed to elevate me to the next level.

Courtney King - Marketing Executive, Robert Walters

⭐⭐⭐⭐⭐

Lindsey is an informed and knowledgeable consultant. I would highly recommend her to anyone who is unsure about the next step in their marketing or communications career. Lindsey has given me practical advice that has helped me approach the next stage in my marketing career with confidence.

David Simpson - Chief of Strategy & Partnerships, Southern Cross

⭐⭐⭐⭐⭐

Lindsey had been at ACC for a number of years, understood the culture, the personalities, the cadence of the business and was able to coach and support me while I transitioned into the new role. She was also instrumental in coaching me as a peer not only over the short term but longer term. I think the greatest quality Lindsey brings to coaching is her approachability and her ability to really get into the heart of what you are working on. She is also high in empathy and has loads of energy which is motivating as a coach.

Kevin Ptak - Manager Marketing and Communications, NZIA

⭐⭐⭐⭐⭐

Lindsey is a great resource for any communications or marketing professional working on the next steps of their career journey. I especially appreciated her willingness to work with me to focus on the areas of advice and counsel I needed and the practical advice she offered. She draws on deep experience both working and recruiting at a high level in these disciplines, and I always left our sessions feeling a sense of momentum and accomplishment. My thanks go out to her.

Lisa Leaupepe​​ - Product Owner, Ministry for Primary Industries

⭐⭐⭐⭐⭐

Finding a mentor/coach that you can easily connect with and build trust and confidence, is key to a successful coaching experience.

Lindsey not only has a gift in connecting and building trust with people but importantly she has mastered the art on identifying areas that you dont even realise could benefit a bit of guidance. She provides amazing resources and tailored programs that help realise new opportunities.

After a short introductory session, Lindsey tailored a program specific to my needs. Through the coaching sessions she has enabled me to rebuild my confidence and help me map out the next exciting chapter of my life.

Lindsey, has the ability to quickly 'get you' and then knows how to unlock your potential with awesome tools and resources!

You have been a superstar to work with. I really enjoyed our sessions, they've been fun and you are great at putting me at ease to create a relaxed environment.. You have been an inspiration and helped me rebuild my confidence through the self discovery journey. Which has now landed me in a place where I am excited and motivated to start activating my 5 year plan towards a career in governance!I think the greatest quality Lindsey brings to coaching is her approachability and her ability to really get into the heart of what you are working on. She is also high in empathy and has loads of energy which is motivating as a coach. 

Michelle Bidwell - Data Analytics

⭐⭐⭐⭐⭐

I started coaching feeling lost, unsure of what I truly wanted other than something different but not climbing the corporate ladder. I'm not a fan of deep dives into emotions, but Turas was amazing at navigating that. They listened, gently nudged me out of my comfort zone with questions that made me think, not run for the hills. Turas helped me tease out what I truly valued - which turned out to be not more number crunching, but using my skills to empower others. Now I'm building a consulting business to help people navigate data ethically with confidence. It's scary but exhilarating at the same time and its all thanks to Turas. Working with Turas wasn't just about career direction, it was about finding my path, getting my life back on my terms.

Michelle Veisaku - Communications expertise and leadership BA English Literature | DipBBS in Public Relations

⭐⭐⭐⭐⭐

Lindsey is a rare combination of outstanding identity-led leadership coach and marketing expert. Her innovative approach aims to seamlessly integrate life, work, and leadership by helping others connect with their core identity so they can lead with confidence, purpose, and resilience.

With more than 25 years of experience in marketing, communications, and leadership, Lindsey possesses a profound understanding of the complexities and challenges faced by professionals in these fields. Her coaching practice is enriched by her own lived experiences of reinvention, loss, and resilience, which she skillfully incorporates into her methodology.

Durning a particularly tough time both professionally and personally, Lindsey helped me to:

- Create space for reflection and reconnection with personal values.

- Take focused action with clarity and purpose.

- Build the resilience necessary to navigate life and career challenges.

Lindsay has a remarkable talent for helping individuals uncover their true potential so they can live their extraordinary every day. Her coaching sessions are characterised by deep insights, practical strategies, and a steadfast commitment to her clients' success.

For professionals feeling disconnected from how they live and lead, Lindsey's coaching offers a transformative experience. She empowers her clients to live and lead the legacy they aspire to, aligning their personal values with their professional goals.

Lindsey's dedication to unlocking her clients' potential, coupled with her expertise, passion, and unwavering support, makes her an invaluable asset to any organisation or individual seeking to lead boldly and build a meaningful legacy.

I highly recommend Lindsey to anyone seeking to enhance their leadership capabilities and live a life of purpose and fulfilment. You won't regret it!

Morwenna Grills - Communications Leader, PRINZ Board Member

⭐⭐⭐⭐⭐

I found Lindsey to be a particularly good coach for me as she has a wealth of experience in communications so really understood where I was coming from. She was very patient, asking the right questions and probing deeper into things so that I came away with a genuine plan that will deliver what I really want out of life. I was able to let go of some things that have dogged me for almost my whole career and I'm being a lot kinder to myself.

Rachael Curson - Account Director, AKQA

⭐⭐⭐⭐⭐

Lindsey is a guru and a true professional. She is an expert at active listening and getting to the heart of my challenges and knows how to help me solve them. By the end of our sessions I always feel energised, motivated and leave with a positive and hopeful mindset.

It’s been so valuable and fun to work with you Linds. Even the tough uncomfortable stuff has been worth it. It’s been a long time since I’ve had someone purely focussed on my needs and it was rewarding to see my progress.

Scott McDonald Bull - Performance Marketer, Human Digital

⭐⭐⭐⭐⭐

I really recommend working with Lindsey as a coach/mentor. She is very insightful and experienced with her coaching and provides realistic and honest goals. Her approach is tailored to each individual, recognizing that everyone’s journey is unique.