True North
Live Your Legacy
"Act as if what you do makes a difference. It does." William James
Find Out If You're On Track With Our True North Discovery Quiz
True North Career Mastery
Discover Your Passion, Craft Your Path, Master Your Career
"Act as if what you do makes a difference. It does." William James
True North
Live Your Legacy
"Act as if what you do makes a difference. It does." William James
Find Out If You're On Track With Our
True North Discovery Quiz
True North is not just about planning your future legacy.
It's about living it fully today - at work and at home.
Real-Life Success Stories
Kevin Ptak -Senior Communications Leader
⭐⭐⭐⭐⭐
Lindsey is a great resource for any communications or marketing professional working on the next steps of their career journey. I especially appreciated her willingness to work with me to focus on the areas of advice and counsel I needed and the practical advice she offered. She draws on deep experience both working and recruiting at a high level in these disciplines, and I always left our sessions feeling a sense of momentum and accomplishment. My thanks go out to her.
Morwenna Grills - Communications Leader, PRINZ Board Member
⭐⭐⭐⭐⭐
I found Lindsey to be a particularly good coach for me as she has a wealth of experience in communications so really understood where I was coming from. She was very patient, asking the right questions and probing deeper into things so that I came away with a genuine plan that will deliver what I really want out of life. I was able to let go of some things that have dogged me for almost my whole career and I'm being a lot kinder to myself.
Lindsey Birnie - Strategic Communications & Engagement
⭐⭐⭐⭐⭐
Working with Turas gave me clarity on the past and invaluable insights for the future. I felt safe and really felt Lindsay created the space for me to set both work and life goals. Absolutely recommend this investment in yourself.
Lisa Leaupepe - Product Owner, Ministry for Primary Industries
⭐⭐⭐⭐⭐
Finding a mentor/coach that you can easily connect with and build trust and confidence, is key to a successful coaching experience.
Lindsey not only has a gift in connecting and building trust with people but importantly she has mastered the art on identifying areas that you dont even realise could benefit a bit of guidance. She provides amazing resources and tailored programs that help realise new opportunities.
After a short introductory session, Lindsey tailored a program specific to my needs. Through the coaching sessions she has enabled me to rebuild my confidence and help me map out the next exciting chapter of my life.
Lindsey, has the ability to quickly 'get you' and then knows how to unlock your potential with awesome tools and resources!
You have been a superstar to work with. I really enjoyed our sessions, they've been fun and you are great at putting me at ease to create a relaxed environment.. You have been an inspiration and helped me rebuild my confidence through the self discovery journey. Which has now landed me in a place where I am excited and motivated to start activating my 5 year plan towards a career in governance!I think the greatest quality Lindsey brings to coaching is her approachability and her ability to really get into the heart of what you are working on. She is also high in empathy and has loads of energy which is motivating as a coach.
Michelle Bidwell - Data Analytics
⭐⭐⭐⭐⭐
I started coaching feeling lost, unsure of what I truly wanted other than something different but not climbing the corporate ladder. I'm not a fan of deep dives into emotions, but Turas was amazing at navigating that. They listened, gently nudged me out of my comfort zone with questions that made me think, not run for the hills. Turas helped me tease out what I truly valued - which turned out to be not more number crunching, but using my skills to empower others. Now I'm building a consulting business to help people navigate data ethically with confidence. It's scary but exhilarating at the same time and its all thanks to Turas. Working with Turas wasn't just about career direction, it was about finding my path, getting my life back on my terms.
Ani de Graaf - Marketing Lead
⭐⭐⭐⭐⭐
I would absolutely recommend Lindsey to anyone. Not only does she help you from a professional point of view but takes a holistic approach to cover your personal wellbeing as well. After our first session together I had already implemented life changing strategies to progress me in both my personal and professional development.
Our Resources
Get a taste of how our journey together can begin by watching my introductory video below
Finding Your True North - Why It's Important
Our Resources
Get a taste of how our journey together can begin by watching some of my introduction videos below.
Find Your True North - Why It's Important
Have you ever felt stuck, unfulfilled or like something was missing?
That’s often the result of misalignment — when your actions or the actions of others don’t reflect your core values. Your core values are the foundation of your every decision and action. When aligned, you feel energised and purposeful. When misaligned, you'll experience stress, frustration, or self-doubt.
WELCOME TO TRUE NORTH
Step into your transformative journey with True North, where you'll connect who you truly want to be with what you dream to achieve at work and at home. True North helps you wake up each day with clarity, energy and motivation, knowing you're living your legacy now.
OUR TRUE NORTH PHILOSOPHY
Discovering who you truly want to be is the first step towards lasting change
At Turas, we believe aligning your personal values and passions with your professional goals while nurturing your resilience and leadership skills, will equip you to be the pivotal leader you're meant to be across ALL areas of your life.
As a Marketing and Communications professional, we help you discover your true self, connect all aspects of your journey into crystal-clear goals and anchor your direction in a step-by-step plan. This balances your personal and professional growth while building your resilience, confidence and courage to go for it.
True North creates 'ripples' of lasting impact, ensuring your journey is meaningful to you and one you can be proud of.
WHEN YOU FIND YOUR TRUE NORTH
Decisions become clearer.
Confidence replaces doubt.
Purpose drives everything you do.
TRUE NORTH DELIVERS
Clarity: a clear understanding of what lights you up and how to align it with your goals.
Confidence: resilience and self-belief to navigate setbacks and pursue your aspirations with
determination.
Actionable Strategy: a step-by-step Roadmap to create a life and career you love.
TURAS MEANS 'JOURNEY' AND TRUE NORTH IS A POWERFUL JOURNEY
Enrol now and start living your legacy today. I can’t wait to see you on the inside…
Our Approach
CREATING LASTING, MEANINGFUL CHANGE FOR YOU SITS AT THE HEART OF OUR PROGRAMME DESIGN
The Programme has 5 levels with each successive level giving you more focused attention, starting from gaining self-awareness to moving towards long-term strategic personal and professional impact and lasting change that matters to you.
The complexity and personalisation of work increases with each level, ensuring you gain progressively deeper insights and tools tailored to your evolving needs. This structured 'ladder' offers you an integrated, insightful and inspiring journey from initial understanding and 'rewiring' through to sustained change, leveraging the unique features of the True North philosophy at each level:
LEVEL 1 - TRUE NORTH FOUNDATIONS
A structured online course focusing on developing effective habits and aligning goals. Learn at your own pace when it suits you.
LEVEL 2 - TRUE NORTH KICKSTART 5-DAY CHALLENGE
5-day immersive challenge designed to turn insights into actionable plans with a dynamic group.
LEVEL 2.5 - TRUE NORTH TRADEMARK
Elevate your professional presence by crafting a distinctive personal brand. Develop a compelling suite of recruitment assets tailored to stand out in the competitive job market, positioning you effectively for the roles you aspire to secure.
LEVEL 3 - TRUE NORTH JOURNEY
An 8-week Group Coaching Programme that deepens your integration of life and career growth.
LEVEL 4 - TRUE NORTH CAREER MASTERY
Experience 12-week 1:1 coaching sessions aimed at personal development and career progress.
LEVEL 5 - TRUE NORTH COLLECTIVE
A year-long Mastermind for enhancing leadership, decision-making, and strategic growth personally and professionally.
COMING SOON
True North Foundations
Navigate Your True Path with Purpose
Discover your true self, align this with your life and career journey and chart a clear path forward. Dynamic, online learning at your own pace and convenience.
WHAT'S INCLUDED
6 Modules
Bonus Module on Professional Networking
Complimentary E-Book: 'Find Your True North'
Module 1
Self-Awareness
Techniques for recognising self-identity and core values.
Module 2
Limiting Beliefs
Identifying and countering your limiting beliefs.
Module 3
Building Habits
Establish frameworks for productive habits.
Module 4
Growth Mindset
Define your Purpose, Passion & Preferred Career Path.
Module 5
Proficiency
Assess Your Proficiency.
Module 6
Roadmap to Success
Develop a year-by-year life and career roadmap.
Bonus Module
Network & Connect
Building professional networks and leveraging relationships.
Complimentary E-Book:
'Find Your True North: Your First Step to Living Your Legacy'.
New Zealand Customers
Core Experience: NZD $500 + gst
Enhanced Experience: NZD $545 + gst
International Customers
Core Experience: USD $284
Enhanced Experience: USD $310
5-Day Group Challenge
True North Kickstart
Immerse. Engage. Emerge Stronger
Immerse yourself in an intensive in-person experience, building on foundational knowledge with direct mentorship and group engagement.
WHAT'S INCLUDED
5 x Challenge Session of 1-2 hrs
Exclusive Challenge Community Portal
Complimentary E-Book: 'Find Your True North'
Day #1
Deep Dive Into Self-Awareness
Explore personal identity and core values through interactive NLP exercises.
Day#2
Limiting Beliefs Exploration
Address and reshape limiting beliefs with resilience techniques.
Day#3
Habit Formation
Establish and reinforce positive, productive habits in a supportive environment.
Day#4
Growth Mindset & Proficiency
Shift your mindset with an assessment of your proficiency related to your life and career aspirations.
Day #5
Roadmap & Network Action Plannning
Create a practical, actionable life and career roadmap and explore networking strategies.
2025 KICKSTART CHALLENGE SCHEDULE
Kickstart Challenge 1
11th - 15th February '25
Kickstart Challenge 2
26th - 30th May '25
Kickstart Challenge 3
18th - 22nd August '25
KIckstart Challenge 4
10th - 14th Nov. '25
New Zealand Customers
Core Experience: NZD $1,200 + gst
Enhanced Experience: NZD $1,245 + gst
International Customers
Core Experience: USD $685
Enhanced Experience: USD $711
1:1 Coaching
True North Trademark
Pinpoint Your Personal Brand to Stand Out
Personalised coaching on how to position yourself for the roles you truly want by creating a personal brand that turns heads of potential employers.
WHAT'S INCLUDED
2 x 1-Hour Sessions
1 x 1.5-Hour Session
1 x 1-Hour Evaluation
Define Your Vision Statement & Career Path
Uncover your core values and leadership style to create a powerful personal Brand and Vision Statement. This becomes the foundation of your CV, Covering Letter, and LinkedIn profile.
Use this statement to explore career options aligned with your goals, identifying both ideal roles and interim roles to sustain your career journey.
Design Recruitment Assets that Shine
Create a CV template highlighting your unique impact, optimised for recruiters' easy scanning.
Develop a cohesive suite of recruitment materials—Cover Letter and LinkedIn profile—that reflect your Vision Statement and showcase your strengths, making a lasting impression on potential employers.
Measure Your Success
An evaluation check-in to review the performance of your personal brand in the market and how it can be strengthened.
New Zealand Customers
NZD $1,845 + gst
International Customers
USD $1,053
COMING SOON
True North Foundations
Navigate Your True Path with Purpose
Discover your true self, align this with your life and career journey and chart a clear path forward. Dynamic, online learning at your own pace and convenience.
WHAT'S INCLUDED
6 Modules
Bonus Module on Professional Networking
Complimentary E-Book: 'Find Your True North'
Module 1
Self-Awareness
Techniques for recognising self-identity and core values.
Module 2
Limiting Beliefs
Identifying and countering your limiting beliefs.
Module 3
Building Habits
Establish frameworks for productive habits.
Module 4
Growth Mindset
Define your Purpose, Passion & Preferred Career Path.
Module 5
Proficiency
Assess Your Proficiency.
Module 6
Roadmap to Success
Develop a year-by-year life and career roadmap.
Bonus Module
Network & Connect
Building professional networks and leveraging relationships.
Complimentary E-Book:
'Find Your True North: Your First Step to Living Your Legacy'.
New Zealand Customers
NZD $500 + gst
International Customers
USD $877 + gst
5-Day Group Challenge
True North Kickstart
Immerse. Engage. Emerge Stronger
Immerse yourself in an intensive in-person experience, building on foundational knowledge with direct mentorship and group engagement.
WHAT'S INCLUDED
5 x Challenge Session of 1-2 hrs
Exclusive Challenge Community Portal
Complimentary E-Book: 'Find Your True North'
Day #1
Deep Dive Into Self-Awareness
Explore personal identity and core values through interactive NLP exercises.
Day#2
Limiting Beliefs Exploration
Address and reshape limiting beliefs with resilience techniques.
Day#3
Habit Formation
Establish and reinforce positive, productive habits in a supportive environment.
Day#4
Growth Mindset & Proficiency
Shift your mindset with an assessment of your proficiency related to your life and career aspirations.
Day #5
Roadmap & Network Action Plannning
Create a practical, actionable life and career roadmap and explore networking strategies.
2025 KICKSTART CHALLENGE SCHEDULE
Kickstart Challenge 1
11th - 15th February '25
Kickstart Challenge 2
26th - 30th May '25
Kickstart Challenge 3
18th - 22nd August '25
KIckstart Challenge 4
10th - 14th Nov. '25
New Zealand Customers
Core Experience: NZD $1,200 + gst
Enhanced Experience: NZD $1,245 + gst
International Customers
Core Experience: USD $685
Enhanced Experience: USD $711
1:1 Coaching
True North Trademark
Pinpoint Your Personal Brand to Stand Out
Personalised coaching on how to position yourself for the roles you truly want by creating a personal brand that turns heads of potential employers.
WHAT'S INCLUDED
2 x 1-Hour Sessions
1 x 1.5-Hour Session
1 x 1-Hour Evaluation
Define Your Vision Statement & Career Path
Uncover your core values and leadership style to create a powerful personal Brand and Vision Statement. This becomes the foundation of your CV, Covering Letter, and LinkedIn profile.
Use this statement to explore career options aligned with your goals, identifying both ideal roles and interim roles to sustain your career journey.
Design Recruitment Assets that Shine
Create a CV template highlighting your unique impact, optimised for recruiters' easy scanning.
Develop a cohesive suite of recruitment materials—Cover Letter and LinkedIn profile—that reflect your Vision Statement and showcase your strengths, making a lasting impression on potential employers.
Measure Your Success
An evaluation check-in to review the performance of your personal brand in the market and how it can be strengthened.
New Zealand Customers
NZD $1,845 + gst
International Customers
USD $1,053
COMING SOON
True North Journey
Keep Moving Forward. Together
Whether you’re just beginning or continuing your journey, let's dive deeper into your life and career goals with supportive group insights and strategies.
WHAT'S INCLUDED
8 x Weekly Live Group Sessions
Exclusive Community Portal
Complimentary E-Book: 'Find Your True North'
New Zealand Customers
NZD $3,000 + gst
International Customers
USD $1,720
12-Week 1:1 Coaching
True North Career Mastery
Master Your True North
Deepen your insights and elevate your growth with focused, one-on-one coaching. Join me to uncover the full potential of your True North.
WHAT'S INCLUDED
10 hrs Personalised Coaching:
Customised Assessments and Strategies
Access to Advanced Tools and Frameworks for Skill Development and Strategic Road Mapping
Continuous Mentorship and Feedback.
3 x Complimentary Bonuses:
Evaluation Session
Turas Journal
Subscription to Turas
.
STRENGTHEN YOUR FOUNDATIONS
Understand who you are versus who you want to be based on your 'wiring': your values, beliefs, habits, behaviours and environment.
Let go of limiting beliefs, habits and behaviors that are preventing you from moving forward and being who you want to be every day.
Develop and sustain new, productive habits and coping strategies to stay confident and resilient, especially during challenging times.
DISCOVER YOUR TRUE NORTH PATH AND CHART A CLEAR ROADMAP FOR SUCCESS
Define your passion and purpose to identify your preferred career pathway over the next 3-5 years.
Assess your current skills against what is needed for your preferred pathway and create a detailed plan to close the gap.
Develop an actionable roadmap with clear steps to make informed decisions and achieve long-term career success.
EVALUATE
Review how you did versus your coaching goals, celebrate your key milestones and identify what needs to be done next to keep you on track.
New Zealand Customers
NZD $4,999 + gst
International Customers
USD $2,855
COMING SOON
True North Collective
Collaborate for Lifelong Success
Be part of a dynamic community dedicated living your True North sustainably. Achieve long-term transformation and legacy across multiple dimensions.
WHAT'S INCLUDED
12 x Monthly Interactive Workshops and Peer Mentoring Sessions.·
Access to Exclusive Resources and Networking Opportunities.·
2 x Immersive Retreats focused on Consolidating Learnings and Future Planning.
New Zealand Customers
$10,000 + gst
International Customers
USD $5,710
COMING SOON
True North Journey
Keep Moving Forward. Together
Whether you’re just beginning or continuing your journey, let's dive deeper into your life and career goals with supportive group insights and strategies.
WHAT'S INCLUDED
8 x Weekly Live Group Sessions
Exclusive Community Portal
Complimentary E-Book: 'Find Your True North'
New Zealand Customers
NZD $3,000 + gst
International Customers
USD $1,720
12-Week 1:1 Coaching
True North Career Mastery
Master Your True North
Deepen your insights and elevate your growth with focused, one-on-one coaching. Join me to uncover the full potential of your True North.
WHAT'S INCLUDED
10 hrs Personalised Coaching:
Customised Assessments and Strategies
Access to Advanced Tools and Frameworks for Skill Development and Strategic Road Mapping
Continuous Mentorship and Feedback.
3 x Complimentary Bonuses:
Evaluation Session
Turas Journal
Subscription to Turas
.
STRENGTHEN YOUR FOUNDATIONS
Understand who you are versus who you want to be based on your 'wiring': your values, beliefs, habits, behaviours and environment.
Let go of limiting beliefs, habits and behaviors that are preventing you from moving forward and being who you want to be every day.
Develop and sustain new, productive habits and coping strategies to stay confident and resilient, especially during challenging times.
DISCOVER YOUR TRUE NORTH PATH AND CHART A CLEAR ROADMAP FOR SUCCESS
Define your passion and purpose to identify your preferred career pathway over the next 3-5 years.
Assess your current skills against what is needed for your preferred pathway and create a detailed plan to close the gap.
Develop an actionable roadmap with clear steps to make informed decisions and achieve long-term career success.
EVALUATE
Review how you did versus your coaching goals, celebrate your key milestones and identify what needs to be done next to keep you on track.
New Zealand Customers
NZD $4,999 + gst
International Customers
USD $2,855
COMING SOON
True North Collective
Collaborate for Lifelong Success
Be part of a dynamic community dedicated living your True North sustainably. Achieve long-term transformation and legacy across multiple dimensions.
WHAT'S INCLUDED
12 x Monthly Interactive Workshops and Peer Mentoring Sessions.·
Access to Exclusive Resources and Networking Opportunities.·
2 x Immersive Retreats focused on Consolidating Learnings and Future Planning.
New Zealand Customers
$10,000 + gst
International Customers
USD $5,710
Coming Soon
POWER: BEYOND BOUNDARIES
The Blueprint for Building Enterprise-Wide Thinking for Marketing and Communications Leaders
Discover the four fundamental pillars that will elevate your ability to foster cross-functional collaboration, drive effective decision-making at an enterprise level, streamline marketing and communication processes, leverage insights and drive innovation.
TURAS TRAILBLAZING ACADEMY
Launching in 2025!
For:
Senior Marketing & Communications Leaders who want to break through the glass ceiling to be influential business leaders at the top table.
How will it help me?
Discover how you can climb the career ladder without leaving the profession you love. Using my B.L.A.Z.E. Leadership System, you’ll develop your unique trailblazing leadership style, boost your business savviness, impact your top-table discussions, and gain your confidence as a standout leader. It’ll accelerate your leadership journey on all 3 levels – strategically, technically & emotionally – with proven tools and a supportive community to share learnings and maintain momentum on your journey
My Services
Integrated Coaching
True North Programme
1:1 Coaching
Enabling Marketing and Communications leaders to chart a clear roadmap for personal and professional triumph through an integrated program of life and career coaching. Based on the principle that lasting change comes from within.
Leadership Coaching
On the Front Foot
Group and 1:1 Coaching
Enabling leaders in Marketing, Comms & Business to conquer the slog of stereotyping, hierarchy and bureaucracy by powering up strategically, technically and emotionally to deliver real results at the highest level.
Career Coaching
Onwards & Upwards
1:1 Coaching
Enabling Marketing & Comms practitioners to find their true purpose and passion in their career and identify the steps to take to accelerate their path to success.
Workshop Design & Facilitation Programmes
Workshops that Work
Group Sessions
A shared learning experience that is simply structured and focussed yet immersive and fun which squeezes every ounce of value from your time together, drives accountability and action in-session and afterwards.
Technical Top-Ups
Marketing & Comms
Courses, E-Worksheets, Online Webinars
Enabling busy Marketing & Comms practitioners to ‘kick-start’ or ‘top up’ their technical know-how in their own time and at their pace.
Personal Coaching
The Path to More
1:1 Coaching
Enabling you to feel more fulfilled and balanced in your life by clearly identifying your goals, what may be holding you back and options for taking a positive step forward.
Business Mentoring & Coaching
Headway
Group and 1:1 Coaching
Helping SME owners reignite their passion for their business and grow the bottom line by providing tools to rise about the operational day-to-day and convert possibilities for growth into results
