Discover strategies and tools to broaden your perspective and give you the confidence and motivation to seize new opportunities.
A year ago, Turas was merely a ‘glimmer’ in my eye. Tony Robbins and Dean Graziosi provided me with the blueprint to help me understand where I was at, where I wanted to go and gave me a path to get there. To improve my Work:Life integration that has allowed me to fall in love with what I do.
If you’re a Marketing and Communications leader in the throes of restructure and redundancy and need a helping hand, I’m offering you a 1-hour coaching session to focus on what you need to make progress.
Ever wondered what truly drives you? Surprisingly, it’s not just your conscious thoughts and actions. It’s the whopping 95% that’s hidden beneath the surface. That’s where your emotions, memories and conditioning reside – the essence of who you are – or as I like to say ‘your hard wiring’.
So it makes sense that for you to make real, lasting change, you need to ditch the fluff and dig deep into the core of transformation – the core of who you are – your identity.
Always remember that your perspective is your own. No-one else sees the world quite like you do. Your background, experiences and journeys shape the way you see the world, and therein lies your greatest strength – your diversity of thought. It’s what sets you and your possibilities apart.
HOW CAN I SEE WHERE MY POSSIBILITIES LIE?
Your glasses are your own and offer you a lense through which only you can see what’s possible FOR YOU.
As you gear up for a new year, take a moment to reflect on your journey and ask yourself 2 questions:
1. What’s your biggest takeaway from 2023?
2. What do you want the rest of your journey to be about?
MY REFLECTIONS
It was a hard year – our minds and lives were busy and our resilience was tested to the max. Adjusting to post-COVID way of life, increasing uncertainty politically and economically as well as scrutiny on the value of the Marketing & Comms profession.
Crafting a compelling problem definition isn’t just about identifying the issue. It’s about unlocking possibilities, harnessing different perspectives and driving innovation.
Here’s why it’s crucial:
1️⃣ CLARITY, ALIGNMENT & FOCUS
A well-defined problem provides the clarity you need to align your team and focus their efforts.
We all have a ‘someday’. Someday I’m going to be this, someday I’m going to do this, someday I’ll have time for this.
We all want our journey to mean something.
Ask yourself: what do you want your legacy to be?
EULOGY EXERCISE
Here’s an exercise I did on my “Roadtripping’ course with Matthew McConnaughey. It’s a wee bit sobering yet really effective. It helped me change my journey for the better.
I couldn’t let today go by without diving deep into the heart of the matter (pardon the pun but it is Valentine’s Day!)
A wise man said: “At the heart of any matter lies passion, the driving force that makes us human.”
So this Valentine’s Day, take a moment to:
BELIEF 1: OUR CREATIVITY WILL NO LONGER BE NEEDED
Let’s address the elephant in the room: the fear of AI replacing or even surpassing our own creativity and intuition. Our fear it could result in a ‘dehumanised’ approach, where algorithms dictate content creation, messaging, and interactions with our customers.
In my 26 years in Marketing, Comms & Business, here’s what I’ve learnt about making your journey great…
I’ve retrained as a Professional Coach to do more of what I love and to help others do the same.
© 2023 Turas Consulting & Coaching Designed and Developed By Chalkncheese
