Lead From Within: Why Your Identity Is Your Cutting Edge
Feasgar math
Welcome to this week’s Top Pick!
For those of you in New Zealand, I hope you've enjoyed the recent 'King's Birthday' weekend...
What makes you 'stand out' as a leader?
Over the holiday weekend, I was mulling over this very question. After 28 years in this game, I've watched many changes in leadership, most notably in recent years given COVID and all the economic, political and societal changes and pressures.
Competitive edge as a leader is not longer just about your title, tactics, grandiose gestures or to-do list. It’s about your identity - who you are, what you value and believe. It's about how you 'show up' every day:
In the invisible: the work you do behind the scenes
In the 'quieter' moments: when compassion and kindness is needed
In the 'crunch' moments: when you need to be courageous and stand up for those that cannot themselves or when something is taking place that goes against your values.
In a nutshell, in line with your values at all times - the good and the bad.
We call this your 'True North'.
When you’re crystal clear on who you are and what truly matters, you show up with confidence and conviction. You speak with heart and authenticity. You lead with impact.
Today’s article dives into identity-led leadership and why it’s the foundation for long-term success. For you, your team, your organisation and your business.
If you’re unclear about what your True North is or unsure if you're on track with your True North path, take our complimentary True North Discovery Quiz and get instant access to our E-Book, your first step in finding clarity, passion and purpose that matters to you.
Take the Quiz + Get the Free E-book
In the noisy, fast-moving world we all live in, clarity cuts through.
But true clarity is hard to find if your mind is 'foggy' with too many competing thoughts or you lack confidence in yourself.
It doesn’t come from your title or to-do list either.
It starts with knowing yourself.
Whether you’re leading through change, thinking about a way to 'pivot' or building your own business, your strongest decisions will come from one place:
Your Inner Compass.
What is Identity-Led Leadership?
It’s leadership that starts with who you are, not just what you do.
It’s alignment between your core values and how you show up at home, at work, in your communication, and your choices - in all areas of your life.
It's where life and leadership meet. It's where who you are unlocks your extraordinary, every day.
At Turas, we call this process finding your True North, the most powerful foundation for leading with clarity and confidence so that you can live your legacy now and create lasting impact in something that matters to you.
💼 Why It Matters for Marketing, Comms & Entrepreneurial Leaders
1. You Become a Clear Signal in a Noisy World
In brand, business, and leadership, clarity equals trust. When you lead from who you are, your message feels more human, more magnetic, and more consistent.
2. You Lead With Purpose, Not Just Performance
When you’re grounded in your values, you don’t get caught up in chasing metrics that don’t matter. You focus on meaningful progress, not perfection.
3. You Build Teams and Brands That Reflect Your Truth
Identity-led leadership creates alignment. And alignment creates energy within teams, cultures, and customer experiences.
✨ 3 Questions to Ask Yourself This Week
What values do I want my decisions to reflect especially when the pressure’s on?
Where in my life or leadership do I feel misaligned right now?
What would it look like to lead from clarity instead of comparison?
🎯 Ready to Find Your True North?
Start with your Foundation: Your Values.
Take our complimentary 3-minute quiz to discover how aligned you are and get your True North E-Book to explore what truly matters to you.
👉Take the Quiz + Get the Free E-book
Because the strongest leaders don’t just lead others, they lead themselves.
Tapadh leibh
